PORTFOLIO
Where creative clarity, commercial strategy, and execution meet.
I am a creative strategist and operator who builds from positioning out. I shape brand stories, design visual systems, and build digital ecosystems that do more than look good. They perform.
My work connects narrative, design, ecommerce, and revenue architecture into one cohesive engine. I understand how visual language influences perception, how perception influences demand, and how structure turns that demand into measurable results.
I do not separate creative from commerce. I design with intention and execute with precision.
TECHNICAL CAPABILITIES
Creative & Design
Photo retouching, layout systems, typography direction, visual identity refinementWeb & Ecommerce Architecture
End-to-end site builds, offer architecture, conversion alignment, merchandising strategyMarketplace & Retail Platforms
Product positioning, listing optimization, pricing logic, channel alignmentPaid Media & Performance
Campaign structure, creative alignment, performance analysis, optimization loopsEmail & Lifecycle Marketing
Flow architecture, segmentation strategy, revenue tracking, automationsSocial Media Strategy & Content Systems
Social systems that connect narrative, audience insight, and revenue goalsSystems & Workflow
Operational clarity, cross-functional coordination, scalable process design
HOW I WORK
I turn loose ideas into structured, revenue-ready systems that actually hold.
I see the big picture and the tiny details at the same time. Small decisions compound. I design accordingly.
I am calm in chaos and steady under pressure. Deadlines do not rattle me.
I move fast when needed and refine deeply when it matters.
I collaborate easily because I understand how creative, product, and marketing disciplines connect. Nothing operates in isolation.
I connect dots across teams, translate vision into action, and bring clarity to the messy middle.
I care about taste. I care about cohesion. I care about measurable results.
I ask the uncomfortable questions early so we do not pay for them later.
I do not chase noise. I build foundations that last.
I take ownership of outcomes, not just deliverables.